1 Unaided, meaning: without being given a real estate company name first
2 Unaided brand awareness, first mention

©2007 Century 21 Real Estate LLC. CENTURY 21® is a trademark licensed to Century 21 Real Estate LLC. An Equal Opportunity Company.
Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

Source: 2006 Ad Tracking Study. The survey results are based on 1202 telephone interviews (via computer assisted program) with a national random
sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell
a home within the next two years. Brand awareness questions are based on a sample of 1202 respondents with a margin of error of +/- 2.4% at 90%
confidence level. The study was conducted between March 6 - October 2, 2006 by Millward Brown, a leading global market research organization.